At Grip Limited, our focus is on creating the core campaign idea and then expressing it in unique and compelling ways that are appropriate for each channel or medium. It is about ensuring each element adds unique value and supports the overall brand experience. Peer review is a required part of our creative process. All work-in-progress ideas are shared with a broader multi-disciplinary team. Which means every channel – be it mainstream advertising, point of sale, live events or Interactive – benefits from the collective experience of the Grip Partnership. It's how we deliver smarter creative and tighter integration. Here are a few recent samples of Intercommunipackastratapromotising™ at work.