Some agencies call themselves "integrated advertisers". We think that's a fancy way of saying "Jack of All Trades, Masters of None" or "Separate Profit Centre Silos". At Grip Limited we hate the word "Integrated" and we hate the word "Silo". We have no preconceived ideas about the form our ideas should take, where they should be placed, how big or small a budget ought to be. Anything goes. It's a clean slate every time. The only constant? Senior people coming up with the best ideas to move our clients' business forward. Whatever the medium, whatever the discipline, whatever the idea. We could have called what we do "Holistic Marketing", "360º Experiences", or even "Full-Service Services". But we chose Intercommunipackastratapromotising™. We think it says it all. And it was easier to spell.